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Clare MacCarty, "Deputy Chief Sacked as Lego Tries to Rebuild," Financial 
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Zook, Chris, with James Allen, Profit from the Core: Growth Strategy in an (3) 
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Twain, Mark (Samuel L. Clemens), The Annotated Huckleberry Finn: The 
Adventures of Huckleberry Finn, New York: W. W. Norton & Co. 2001, 
p. 203. 

■M (2) 
Peters, Thomas J., and Robert H. Waterman Jr., 1n Search of Excellence: 
Lesson from America 's Best-Run Companies, New York: Warner Books, 
1982, p. 24. 

Peters, Tom, "Tom Peters' True Confessions," Fast Company, December (3) 
2001, p. 81. 

Peters, 2001, p. 81. (4) 

Peters, 2001, p. 84. (5) 

Peters and Waterman, 1982, p. 17. (5) 

Peters, 2001, p. 84. (7) 

Peters and Waterman, 1982, p. 25. (g) 

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Business Week, November 5, 1984. 

Peters, 2001, p. 86. (10) 

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Collins, James C, and Jerry I. Porras, Build To Last: Successful Habits of 
Visionary Companies, New York: HarperBusiness, 1994, P. 17 paperbackedition. 

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Collins and Porras, 1994, pp. 20-21. 

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Collins and Porras, 1994, pp. 245-46. (14) 
Collins and Porras, inside quote on the second page of 1997 paperback (15) 
edition. 

Build To Last, back cover of 1997 paperback edition. (15) 

Collins and Porras, p. xxiv. ( \ 7) 
Collins and Porras, inside quote on the second page of 1997 paperback (ig) 
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Foster, Richard N., and Sarah Kaplan, Creative Destruction: Why 
Companies That Are Built to Last Underperform the Market-And How to 
Successfully Transform Them, New York: Random House, p. 8. 

■M (22) 

Foster and Kaplan, pp. 8-9, 
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Harper, 1975 (orig. pub. 1942), pp. 82-85. 

:>» (24) 
Ghemawat, Pankaj, Commitment: The Dynamics of Strategy, New York: 
Free Press, 1991. 

Waring, Geoffrey F., "Industry Differences in Persistence of Firm-Specific (25) 
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:>' (26) 
McGahan, Anita M., "Competition, Strategy, and Business Performance," 
California Management Review 41, no. 3 (Spring 1999). 

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1124-31. 

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••>' (2) 
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Alex. Brown. 
Santosus, Megan, "A Seasoned Performer," CIO, January 15, 1995. (5) 

■M (6) 
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Study 9-794-024, 1996, p. 6. 

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Welsh, David, and Dan Beucke, "Why GM's Plan Won't Work," Business 
week, May 9, 2005. 

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■>'' (10) 
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Collins, 2001, pp. 240-41. 

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:5-iiL. Jlill J^^ JL* Jijl .!b- (jr ^il Jl ^Lll j J^tJt jU^-1 JiL" ii^ 
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Collins, 2001, p. 10. 

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:>'> (18) 
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■M (20) 
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History, Chicago: Elephant Paperback, 1993. 

■M (21) 

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Know?, Princeton, N.J.: University Press, 2005. 

:>> (22) 
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Collins, 2001, p. 15. (23) 

:>*' (24) 
Emanuel Derman, My Life as a Quant: Reflections on Physics and Finance, 
New York: John Wiley, 2004, p. 15. 

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Little, Brown, 1994, p. 227 of the paperback edition. 
Christensen, Clayton M., the Innovator's Dilemma: When New Technologies (g) 

Cause Great Firms Ta Fail, Boston: Harvard Business School Press, 1997. 
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Review 26 (2005): 887-911. 
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Bossidy, Larry, and Ram Charan, with Charles Burck, Execution: The Discipline 
ofGetting Things Done, New York: Random House Business Books, 2002, 
p. 9. 

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a Source of Shareholder Value: Research and Recommendations," Human 
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■M (1) 

Greene, Jay, "Troubling Exits at Microsoft," Business Week, September 26, 
2005, p. 55. 

Jif SJL^ WOi-At JU«ibx!l *JU**V' 7»-r^" :(2005) ^J-^iJi j '-r:j Jj «y (2) 

. olJLUvj ^L^iLJ AJuiii j IajjJTjjj ( vjJl jjj^- V**^' '—''j^' j* ^L-L- 

: >> (3) 
Lester, Tom, "Learning How to Fail in Business," Financial Times, 
September 29, 2003. 

Barney, Jay B., "Strategic Factor Markets: Expectations, Luck, and Business 
Strategy," Management Science 32, no. 10 (October 1986): 1231-1241. 

■M (5) 
Rubin and Weisberg, p. 7. 

Rubin and Weisberg, p. 7. (5) 

Rubin and Weisberg, p. 46. (7) 

Rubin and Weisberg, pp. 42-46. (8) 

Rubin and Weisberg, p. 46. (9) 

Rubin and Weisberg, p. xii. ( ] 0) 

••>* (11) 
Grove, Andrew S., Only the Paranoid Survive: How to Exploit the Crisis 
Points That Challenge Every Company, New York: Doubleday, 1996, p. 83. 

Grove, 1996, p. 102. (12) 

Grove, 1996, pp. 152-53. (13) 

Grove, 1996, p. 117. (14) 

:>"' (15) 
Grant, Geoffrey, "Andy Grove Made the Elephant Dance," Business week, 
April 11,2005, p. 11. 



260 
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:>' (16) 
"The Education of Andy Grove," Fortune, December 12, 2005, pp. 33-41 . 

■M (17) 
Markoff, John, "The Disco Bali of failed Hopes and Other Tales from Tnside 
Intel," New York Times, November 29, 2004. 

Edwards, Cliff, "Superchanging Silicon Valley," Business Week, October 4, 
2004, p. 8. 

■P ] (18) 
Natal, Chris, "Intel Inside Out: The Chip Industry Leader adapts to Changing 
Consumer demands," Financial Times, February 9, 2995, p. 15. 

Edwards, Cliff, "Inside Intel," Business Week, January 9, 206, pp. 43-53. (19) 

iJ^U 4;lLL; ^ (20) 
IMD's Orchestrating Winning Performance, Lausanne Switzerland, June 26, 
2005. 



261 
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jy^ilij cr-*^* olS/jJl J (L$l£" ?-ljV* jL±u*l ol pJ » * .-g.... h 

. oL* y j j j/j <u*i o f-L*-j' >A*j o' »Aa« >^ c ' (*" Oi v~v j"-*''" a -" #/ti <iu/ 

c 1984-1980 ^U ^ %99.47 v~4 500 jy , x>\ ^Ul^ /,j* L_i 
Sjl. JT J ST/. JT / /i . 1 989-1980 ^l* o- %403.40 v~^j 

^J L^ -O J 1 ** (i ^ (~) 5 J U 1 j' /j^ j M Si i ( + ) «J^i £^J ^ 

1 1984-1980 ^ o* >y* Js- -& ^ ly^ i=£i c^ij-J: tf^—^i 

^^"Lp (jij oJjuJk! oyLaJj 5...,.ujIjj $4£-Jj (3 55 »»* *^Jup o^J c~Lij I <> ■ j 
5^p (jLi oJLiJ Uu, tj-bdl siT/, S/lp o*A? ojjU d 989- 1980 

.4jj/j <j 25'/. 



263 
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1989-1980/1984-1980 

(o/o) 



1989-1980 


1984-1980 






%403.40 


%99.47 


(S & P 500) 500 j j? d jjbJli- 




- 380.79 


- 99.06 


(3M) <.! grjS 


1 


+ 460.36 


+ 206.89 


(Allen-Bradley) JjIjj -^ 


2 


- 149.76 


- 11.38 


(Amdahl) JbJ 


3 


- 95.32 


- 15.35 - 


(Avon Products) w&^jj! ojfii 


4 


+ 750.96 


+ 235.09 


(Bristol-Meyers) jj^yi Jj^jj^ 


5 


- 40.61 


- 29.62 - 


(Caterpillar Tactor) jm£1j£ JiJ>^ 


6 




- 94.47 


Cheseborough-) J.1JJJ ~jjjiji^ 

(Ponds 


7 


- 225.68 


+ 104.46 


(Dana) UI J 


8 




+ 114.12 


(Data General) 3j^ Ub 


9 


- 138.11 


- 60.80 


(Digital Equipment) CjiaiijSS J^P 


10 


+ 438.65 


- 15.92 


(Dow Chemical) J *^j "j^ jb 


11 


+ 408.84 


- 66.79 


(Dupont) l ^"jJj-i 


12 


- 203.55 


- 90.70 


(Eastman Kodak) lilbjS jUi-J 


13 


+ 478.65 


+ 141.69 


(Emerson Electric) *4lJ&ll uj-'J - ^ 


14 


- 72.64 


- 34.76 - 


(Flour) jjia 


15 


+ 967.85 


+ 114.06 


(Frito-Lay) (jS y^y) gr^ ~j^_> 

PepsiCo 


16 


- 237.46 


+ 135.08 


(Hewlett-Packard) Jjl^U -^jJ* 


17 




- 39.80 - 


(Hughes Aircraft) dai j£jjI jjja 


18 


- 119.70 


+ 141.02 


(IBM) r 1 ^j ^ 


19 


- 206.68 


- 65.93 


(intel) Jp' 


20 



264 



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1989-1980 


1984-1980 






+ 476.32 


- 56.45 


Johnson & ) q y-»J j*- -^ OJ^J^ 
(Johnson 


21 


- 227.8 


- 83.99 


(Kmart) CjjLo ^ 


22 




-11.39- 


(Levi Strauss) ^jj^ ^^iA 


23 


+ 459.34 


+ 156.85 


(Maytag) £ti ^L* 


24 


+ 822.66 


+ 189.85 


(McDonalds) JLjjjS-a 


25 


+ 750.88 


- 53.57 


(Merck) ^j±* 


26 


- 5.78 - 


- 54.33 


National ) J&tij%Atm Jljjjjilj 
(Semiconductor 


27 


+ 474.78 


-95.17 


Procter & Gamble) Jj-»Ic. ajI j£j jj 

( 


28 


-91.94 


- 1.81 


(Raychem) ^4j 


29 


- 52.10 


-0.27 


(Schlumberger) j£j*ajL$i 


30 


- 368.07 


- 74.75 


Standard Oil - ) (-%li) JjjI JjUIj^ 

(India 


31 


- 45.74 


- 48.91 


Texas ) LyOiajJi^A ^LuSj 
(Instruments 


32 


+ 4269.51 


+ 800.28 


(Wal-Mart) cjjL« - Jj 


33 


+ 1038.73 


- 46.90 


(Walt Disney) ^Jy^ <-&j 


34 


- 34.97 - 


+ 213.97 


(Wang Laboratories) (_hjV £^J 


35 



500 J_JJ -^j' JjliiUiui ^uij^a (J-Isl-o ■<£ uli 13 OjjlaJ 
500 J J? ^jl Jjl^jtlui jj^^a Jicd jjl-?J iji AS^w 1 8 t *'t-** 

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c_i 1 Jj^aJI 

«j—iU olji~Jl J*>U ajLJl OujAilt j o^*^ 1 olTyuU (Jj^^l JU-I 
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1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 



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1979-1975 




-%21.0 


%21,9 


(3M) ;\ ^ J> 


+ 10.3 


9.3 


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-5.7 


21.2 


(Amdahl) Jj-I 


-20.4 


33.8 


(Avon Products( jjjjSjjjj jjsI 


-21.2 


21.6 


(Bristol-Meyers) Jji»-* Jj^yjJ 


-3.2 


18.1 


(Caterpillar Tactor) JjSI jj j^jjI^ 


- 19.5 


20.7 


(Cheseborough-Ponds) j-^jJ "JJJJJ^" 


- 11.6 


18.2 


(Dana) lib 


-9.4 


20.6 


(Data General) JIjj» tb 


- 11.9 


14.9 


(Digital Equipment) cLuaujSI Jlliakp 


-6.5 


14.5 


(Dow Chemical) <J £.}■■»/> jb 


- 13.8 


14.0 


(Dupont) t^iJjjjJ 


- 16.9 


21.6 


(Eastman Kodak) ^bjS <jUijJ 



266 



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984-1980 


1979-1975 






-22.8 


24.1 


(Emerson Electric) (iLjj£2l uj^J - ^ 


14 


-7.3 


16.1 


(Flour) jjla 


15 


- 14.8 


16.6 


(Frito-Lay) (jS t^yj) lS^ ~j^> 

PepsiCo 


16 


+ 19.4 


18.8 


(Hewlett-Packard) JjlSb-CySjj* 


17 


- 10.6 


17.5 


(Hughes Aircraft) dial j£jjI jjjA 


18 


+ 23.7 


23.4 


(IBM) J tf J 


19 


-10.1 


29.8 


(Intel) JjSSI 


20 


- 17.4 


20.1 


(Johnson & Johnson) <j j^j^ -^ uj^j*> 


21 


-9.7 


16.2 


(Kmart) ujjL« ^ 


22 


-20.0 


29.4 


(Levi Strauss) c^jjl^ ^iil 


23 


-27.5 


37.3 


(Maytag) pti ^L« 


24 


+ 18.1 


17.8 


(McDonalds) .iAjjjla 


25 


- 18.5 


24.4 


(Merck) ^j^ 


26 


-5.0 


16.1 


(National Semiconductor) 


27 


- 17.4 


18.3 


(Procter & Gamble) Jialc. Jjl jj^jjj 


28 


- 13.2 


15.0 


(Raychem) j»j£jIj 


29 


-20.2 


23.2 


(Schlumberger) jc-jjajLJJ 


30 


-15.8 


19.4 


(Standard Oil - India) (-%!) JjjI jJ-iAj** 


31 


-8.4 


15.4 


(Texas Instruments) (_vilujjajaijl ^L^Sj 


32 


+19.8 


18.4 


(Wal-Mart) djjL -Jlj 


33 


- 10.0 


15.7 


(Walt Disney) ^jp <^J1j 


34 


- 13.8 


15.3 


(Wang Laboratories) ^V £ilj 


35 






5 l^L>J ^i j ^311 ^l£^iSl 






30 l^bj c«^!jj y3lt iilS>a 






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\ 2 JjJaJ 

-J\ lyup A--JI olS'^-iU (LfiS' rt»j^ jl*£~<i SjIpj *-« ^^ — it yt ^ 

Js- Ub-yti SjlIi Llj jLiiiJ d 990 c^> ajU ^ 5— ijjJi o-^Jt raja*-"^) 
jlvjj j^ jl-Ijj c fdl tJjUil U 991 jiiil jyiS'/jjUj g a — „Ijjdl 
.(1980 jdW^lill OjJlS' J 5i^*>Ul Sjdl Lu" dUAJj d 979 fl*Jl <,U ^ 
-1991 ^U- ^ % 115.44 V^ »y 500 j^ Juf jjiJUU- ^3* jib- 
oiS*> ^U o-jjU .2000-1991 ^U jy %399.78 "v-^j '1995 
3^ v-^j ^ ^-^ ^ ^1995-1991 ^ uy ^^ J-L-~ 
oi-si U^ yijil olT^i c— ojjU c2000-1991 ^ oy 5 -^ 

2000-1991/1995-1991 
(%) 



Z000-1991 


1995-1991 






% 399.78 


% 115.44 


500 jjj d jjUli« 




-290.10 


- 82.32 


(3M) <J ^ji 


1 


+ 1027.59 


+ 168.03 


American ) (j^jj^SI lA^J- ' 
(Expres 


2 


-245.81 


- 92.96 


(Boeing) ^jj 


3 




+ 480.49 


(Citycorp) t-JjjS tj^ 


4 


+ 611.18 


+ 167.66 


(Ford) Jjja 


5 


-152.42 


- 76.61 


(General electric) *4ijJ^ J' J^ 


6 



268 



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2000-1991 


1995-1991 






+ 884.07 


+ 456.52 


(Hewlett-Packard) JjlSU - ^Aft* 


7 


- 266.39 


- 4.95 - 


(IBM) f\ ^ g;i 


8 


+ 593.59 


+ 163.71 


(Johnson & j^ijja. M j^j^ 
Johnson) 


9 


+ 675.95 


+ 149.37 


(Merck) <i!jj"> 


10 


- 399.69 


+ 352.69 


(Motorola) Vjjjjj-o 


11 


-82.12 


-91.10 


(Nordstrom) jijjl^JjjJ 


12 


- 302.09 


- 114.53 


(Philip Morris) o*ijj* ' . 'A* 


13 


- 338.25 


- 114.28 


(Procter & JiaLc. jj) jj^j jj 
Gamble) 


14 


- 283.58 


- 65.26 


(Sony) ^j^ 


15 


+ 643.67 


- 51.11 


(Wal-Mart) CijU-Jj 


16 


- 264.76 


+ 139.46 


(Walt Disney) ^ Jy-> <d&j 


17 


6 


8 


500 J_JJ ^J^ Jjl-ljllui jjj^a (JAxji 


1 <i> 


10 


9 


500 jjj jjI jjl^jlilui jJLy* Jak» 


<— i-aJj 






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L_J 2 Jj-^1 
J*)U- 4jj^kJl (jjji cJ\'z ly^s- £yJs\ oli' '^ — !l j (J j — ^1 J, I — *-| 



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1995-1991/1990-1986 
(%) 



(3M) f\ ^ Ji 1 

(American Express) u-uji^l u^U - ' 2 

(Boeing) £Jjjj 3 

(Citycorp) Mjj£ ^^J^ 4 

(Ford) Jjji 5 

(General electric) *4l>&11 J' J^ 6 

(Hewlett-Packard) JjlSL - CjJjjA 7 

(IBM) J ifit/ 8 

(Johnson & jjj-iJ^a. ojl tjj^ijj^. 9 

Johnson) 

(Merck) ^j^ 1 

(Motorola) Vjjjjj-» 1 1 

(Nordstrom) ^jJLjaJjjJ 12 

(Philip Morris) oy JJ- 4 ' . V)fo 1 3 

(Procter & Gamble) Jwljt J JSSjjj 14 

(Sony) yj^ 15 

(Wal-Mart) CjjL« - Jj 16 

(Walt Disney) gjjy-i ^ J 1 7 

5 l**Lj diil j ^1 cAS^M 
1 1 1^*.Ljji t"n-Ojp ,jill CjIS^^I 

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1990-1986 


- 16.9 


20.3 


- 1.5 


5.0 


+ 8.3 


5.2 


+ 3.8 


2.5 


-5.3 


9.7 


-3.7 


6.3 


- 12.2 


12.6 


- 5.5 


12.5 


19.4 


19.4 


(jji£ ?1) 




- 24.5 


28.2 


+ 11.4 


9.3 


- 13.1 


15.4 


+ 18.6 


17.4 


+ 13.3 


11.8 


-3.1 


5.1 


- 13.4 


20.1 


- 13.1 


16.6 



270 



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I 3 Jj^aJI 

i(L$lS" ^Ljj^l jL±^l S.iLc-1 *_* , g ...ll ytv- jjd 4j^iil ^L>»:,ll) *J*>L- ll 

(_fjj}\ cA's cJ\£ jiS\ JjA>- (J Lso-Uj ^jUL* L» c~fl*stfl j^Jl ol^^i ll 

Jjip k_o»-yaJ cL&j^P rt^-Ul ^-*-?> c2^?Uk- <LSJU Lg-i^i*J j*y I Jajj t4j J J 

1995-1991 ^ ju 500 j^ -uf jjULu- ^> Jj^ ojjU £>L£// 
200-1991 ^^ (jy SjluII s^fiiJJ i>^JLjj i<tpjL j ( _ r i* w cJ-ii L-^j c 

2000-1991/1995-1991 
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500 jjj Jii jjIjjtLj 

(Wells Fargo) j=- jli ijA}j 1 

McDonnell ) u^i. jj JjjjjLo 2 

(Douglas 

(Chase Manhattan) ^Ig-jLaJji-ij 3 

(General Motors) jjjj>» Jl ji> 4 

(Westinghouse) o'J^* '"""J 5 

(Texas Instruments) 

(Burroughs/Unisys) Cr^i^j^jjjji 7 

(Bristol Meyers) jj^<> Jj^jJ 8 



2000-1991 


1995-1991 


% 399.78 


% 115.44 


+ 1288.97 


+269.00 




+ 683.86 




+ 630.98 


-152.41 


- 76.61 


- 148.94 


- 32.41 - 


+ 2112.43 


+ 192.22 


+ 485.00 


+ 120.00 


500.09 


- 57.63 



271 



facebook.com/ketabme 



2000-1991 


19951991 






+ 1521.54 


+ 250.94 




(Pfizer) j jjsj 9 




- 3.77 




(Zenith) diiuj 10 


-310.21 


- 12.43 - 




(Melville) J^ 1 1 


+ 755.90 


+ 115.65 


Colgate ) 


(Palmolive 


6 


7 




J.1xaJI jjjj 


3 


5 




Compustat ."ji^al! 



t_j 3 Jj^ii 

<J\jjl -u*»iM OJ aJ^JI *^« '(j"U*f ' _X"T_y A~^>\j} 5-UjIjt ^ip Si L* J' ^~ajM 

c~pljg:^i olS'jJJl j^ jli jl oULJi J g,l^T .(Sjy^ ^~J) LjlLjijI L£ — Lp 

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1995-1991 19901986 



+ 3.0 


2.1 


( Wells Fargo) j& jli <j4?j 


1 


+ 8.2 


5.1 


(McDonnell Douglas) <j£te- jJ J^j-iS-a 


2 


+ 1.7 


1.3 


(Chase Manhattan) (JjIs-jL* j^ 


3 


-4.1 


5.3 


(General Motors) jjjJ_y° J' J^- 


4 



272 



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~ 5.9 9.1 (Westinghouse) o*j\ g » Tim j 5 

+ 9.6 4.5 (Texas Instniments) (jujiojjlujl (jjLuSj 6 

+ 6.2 4.4 (Burroughs/Unisys) O' &^ ji/ jjjj* 7 

+ 26.2 22.8 (Bristol Meyers) Jjjj-o JjIujjjj 8 

+ 16.6 13.6 (Pfizer) jj^ 9 

- 7.4 - 0.8 - (Zenith) dijLj 10 

-13.1 21.6 (Melville) J^iL 11 

+ 14.5 11.3 (Colgate Palmolive) ^jJL ^iJj£ 12 

Compustat :j .i.nJ 



273 



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LusK-Cft-t 1 1 1 



£31 



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Aronson, Eliot. The Social Animal, 5th ed., New York: W. H. Freeman & 

Co., 1988. 
Barham, Kevin, and Claudia Heimer. ABB: The Dancing Giant. London; 

FT Pitman Publishing, 1998. 
Berlin, Isaiah. The Hedgehog and the Fox: An Essay on Tohtoy's View o/His- 

tory. Chicago: Elephant Paperback, 1993, 
Booker, Christopher. The Seven Basic Plots; Why We TeU Stories. London: 

Continuum Books, 2004. 
Bossidy, Larry, and Ram Charan, with Charles Burck. Execution: TheDisci- 

pline of Getting Things Done. New York: Random House Business 

Books, 2002. 
Burgelman, Robert A. Strategy h Destiny: How Strategy-Making Shapes a 

Company's Future. New York: Free Press, 2002. 
Carlin, George. When Willjesus Bring the Pork Chops? New York: Hyper- 

ion, 2004. 
Carroll, Paul. BirBlues: The UnmaUn^lBM. New York: Crown PubUstt" 

ers, 1993. 
Christensen, Clayton M. The Innovator's Dilemma: When New Technologies 

Cause Great Firms to Fail. Boston: Harvard Business School Press, 1997. 



275 
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, and Michael E. Raynor. The Innovator's Solution: Creating and Sustain- 

ing Successful Growtb. Boston: Harvard Business School Press, 2003. 
Collins, James C, and Jerry I. Porras. Buih to Last: Successful Habits ofVi- 

sionary Companies. New York: HarperBusiness, 1994. 
Collins, Jim. Good to Great: Why Some Companies Make the Leap . . . and 

Others Don't. New York: Random House Business Books, 2001. 
Derman, Emanual. My Life as a Quant: Reflections on Physics and Finance. 

New York: John Wiley, 2004. 
Feynman, Richard P. The Pkasure of Finding Things Out: The Best Short 

Works of Richard P. Feynman. London: Penguin Books, 1999. 
Poster, Richard N., and Sarah Kaplan. Creative Destruction: Why Companies 

That Are Built to Last Underperform the Marht—And How to Successfully 

Transform Them. New York: Currency, Random House, 2001. 
George, Bill. Authentic Leadership: Rediscovering the Secrets to Creating Last- 

ing Value. San Francisco: Jossey-Bass, 2003. 
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